SCRIPTS: Get Your House Ready Now, Sell Later

Right now, your clients are looking for encouragement, ways to keep spirits high, tips for cutting expenses, and valuable advice for navigating this new normal. To help you showcase your expertise and stay connected to your sphere, we’ve put together a collection of timely, client-facing marketing assets below. Copy and customize with any specific messages you’d like.

This collection includes:

Email (Subject line, body copy, and image header)
Call script
Text script
Social post (Caption and image options)

Get Your House Ready Now, Sell Later

EMAIL

SUBJECT LINE

Get your house ready now, sell later.

COPY

Dear (Client),

Hope you are doing well and that you and your family are staying safe. Quite a few of my clients are considering selling their houses, and if you’re in that same boat, now is a great time to do a little prep work. Here are a few home-improvement tips I recommend to get your house ready now, and sell later:

Embrace Spring Cleaning

Now is that special time of year when baseboards and ceiling fans finally get the attention they deserve. Details like these may seem tedious, but a pristine home is guaranteed to grab your buyer’s attention.

Unleash the Power of Paint

Whether you redo an entire room, touch up some scuffs, or add some pizzazz to your outdoor planters, a paintbrush can revitalize your living space like a magic wand. Best of all, it’s fun for the whole family.

Tile Around

From backsplashes to bathroom accents, tiling is a simple and affordable way to add value to your home. Just find a pattern you like and start putting the pieces together.

Fix Your Fixtures

If you’ve been contemplating a new kitchen faucet or fresh set of shutters, give in to your impulses and install them yourself. In less than a weekend, you can add another upgrade for buyers to rave about.

DIY Furniture

You don’t have to be a master carpenter to build some of your own furniture. The internet is loaded with tutorials for everything from headboards to closet shelves. All you need are a few easy-to-find materials.

List inspired by tips from KW Research and the National Association of REALTORSⓇ.

Good luck with your home improvements, and feel free to send me your before and after photos! I may even share them on my social channels. (With your permission, of course.) And, don’t forget to download my app [include your unique download URL]. There, you can find the Guide feature which outlines the process of selling when you’re ready.

CALL SCRIPT

NOTE: Please review this page to ensure you are in compliance with the Do Not Call / Telephone Consumer Protection Act.

AGENT: Hi, [client]! It’s [agent], and I just wanted to call and see how you’re doing at the moment.

[LISTEN AND RESPOND EMPATHETICALLY]

I was also calling to let you know I sent you an email with some really simple and effective home-improvement tips to consider while spending so much time at home.

[IF THE CLIENT SAW IT]

Good! Well, I know some people’s lives are a little hectic right now, so no worries if you don’t have the time. But, if you’re looking for a new project, I think any of the ones on that list would be a great way to add value to your property without digging into your wallet.

[IF CLIENT DIDN’T SEE IT]

Okay. Well, if it’s not there the next time you check your inbox, try looking in your spam folder or just shoot me a text and I’d be happy to resend it. There’s some really good information in there about increasing your home value on a budget.

[SIGN OFF]

It was nice talking to you, [client]. Take care, stay safe, and let me know if you decide to attempt any of the projects. I’d love to see how they turn out.

TEXT SCRIPT

TEXT: Hi, [client]! It’s [agent]. I just wanted to let you know I sent you an email with some really simple home-improvement tips to add value to your home, whether you’re thinking about selling in the future or just want to spruce things up.

Take care, stay safe, and let me know if there’s anything else I can do for you. I’m always a text or call away.

SOCIAL POST

TEXT: Want to add value to your property without bursting your wallet? Here are five projects to get you started!

Embrace Spring Cleaning 🌷
Paint Rooms, Door Frames, and Furniture 🎨
Tile Your Bathroom or Backsplash 🧩
Fix Your Fixtures 🚪
Build Your Own Closet Shelves 🔨